Brand, Product and Spatial Design Creative Direction and Concept Development by internationally-acclaimed multidisciplinary design storyteller, Caroline Santos.


About me

I'm a UK-based creative, designer and entrepreneur who champions creativity as a tool for change-making in economic, environmental and social culture. As such, I help companies and fellow creatives expand on their ideas to craft cohesive design concepts that support positive change.

From creating brand stories for exciting start-ups to engaging whole industries with visions of a feasible future we'll love, I've developed dozens of design concepts over my fifteen years in the industry, and have developed a knack for connecting far-flung dots to create more impactful outcomes. 

Multi-disciplinary, I apply creative to brand, product and spatial design, and am best known for my skills in storytelling and engagement; bringing people together at a human level; and fusing creativity with commercial and cultural outcomes. 

Both independently and through my creative design consultancy, Mette, I've worked with industry leaders such as 100% Design for London Design Festival, British Council, Formica Group, Gaggenau, Dornbracht and Fenwick, seeking the story, expanding its reach, and pulling out its full potential to inspire and engage. 

‘I’ve enjoyed working with Caroline since first meeting in 2012, having collaborated on a number of projects and strategies, each presenting complex challenges. I’ve benefited from Caroline’s special talent for looking at projects delivering solutions that satisfy the requirements from all stakeholder perspectives, are truly relevant and have undeniable integrity.’
— William Knight, 100% Design


Personal + CLIENT PRESs featureS inCLUDE:

Icon Magazine
Elle Decoration
New York Times

New Design Magazine
Homes & Gardens
FT Weekend

Grand Designs Magazine
Wired Magazine
Irish Times

co-owner of: