why me?
Creating an entire concept for a brand or project - not just a look but genuine feel and character - is what gets me excited. Clever ideas go far; they provide depth, longevity and keep things interesting. Through the lovely marketing, branding and design agencies who call on my services, I have produced creative for well-known brands such as Friends Reunited, Mills & Boon, The Daylight Company and OPI; exciting and successful entrepreneurs such as Muriel's, Tart and Le Cirk; as well as a host of other companies both consumer and corporate.
Whether it's creating a memorable brand for a new venue, product or concept; designing a website packed full of ideas to keep customers coming back for more; or developing a quirky campaign to make a target audience fall in love with a product; clever ideas make me happy.
what my clients say
"Caroline has a real deftness of touch that gives her designs intelligent style. She grasps a brief easily and doesn't need leading. You can always rely on Caroline's work to be bang-on brief, often bringing more to it than you had imagined yourself. Her particular strengths are in her skills in typography and bringing an 'illustrative approach' which adds real depth to her solutions."
Julie Rands, Account Director, Radio
"Caroline has worked with Mr B & Friends on a wide range of creative projects ranging from branding, web and exhibition design. She grasps briefs very quickly and uncovers intelligent insights before presenting highly focused creative concepts. Caroline is a highly skilled creative and is able to see any project through to completion. We will continue to work with Caroline and have no hesitation in recommending her."
Simon Barbato, Managing Director, Mr B & Friends
"I look forward to working with Caroline on projects. She adds that rare element of the creative process "Delight". Having worked on a variety of projects with Caroline she always produces ideas that are well thought through, cohesive and there is always an unexpected route that often turns out to be pivotal in the final solution.She is happy working with print and digital projects and has a delicate touch with typography which is often a "quality signature" within Caroline's work."
Peter Whitehead, Creative Director, Radio