lighting design

via Mr B & Friends/Made Up

Footloose is an acclaimed adventure holiday organiser specialising in the Americas.  With strong existing branding guidelines in place but in need of a refresh, a brochure revamp was commissioned through Mr B & Friends for 2009-10.  By using a mixture of supplied and stock photography and introducing new layouts, typography and article ideas, and with great importance on stunning imagery, tour guide interviews, real customer experiences and comments, the brochure was updated and revitalised, with clear emphasis on ease of use regarding practical information such as contents, dates and availability, itineraries, inclusions and ability levels.