• Selected Works
    • Shhmooze
    • Muriel's Café Bar
    • Tart Café & Foodstore
    • Le Cirk
    • Ollie's at The Merchant
    • Rumfest Cantina
    • Slide
    • Flock Eco Events
    • Portwest
    • Plum Digital
    • Logos
    • Yoga Bodhi
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Portwest
2011
Design, Digital Imaging, Interior Design
Branding and interior design creative for outdoor and adventure clothing retailer.
  • Portwest
    Brand development, layout and interior creative, 3d visualisation
  • Portwest is a vital and exciting outdoor and adventure clothing retailer based in Westport, County Mayo, and rapidly expanding. They needed a retail experience worthy of their future neighbours in Dublin - the long-established Diesel and Cult.  With a market ranging from teenage snowboarders to retired walkers, the overall concept had to cross the age bracket and appeal to a wide range of interests. Using the common love of travel and exploration as a starting point, characterful touchpoints and bespoke features were created such as an inspiration area, a unique footwear display and seating area, memorable focal points and installations to manage customer flow.  Graphics and instore marketing increase customer interaction with staff and products, encouraging engagement with the staff to fully utilise their knowledge and apply it to their needs.
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  • Shhmooze
    An identity for an innovative multi-awardwinning social networking tool.
    Branding, User Interface Design
    2011
  • Muriel's Café Bar
    Complete brand identity and application across venue and marketing material
    Branding, Design
    2011
  • Tart Café & Foodstore
    Complete identity and rollout across venue and marketing material
    Branding, Copywriting, Design
    2011
  • Le Cirk
    Story creation and photocomposite illustration for web for hospitality sector.
    Copywriting, Photo Illustration, User Interface Design
    2011
  • Ollie's at The Merchant
    Illustrative website design
    Illustration, Web Design
    2011
  • Rumfest Cantina
    This striking set was a tropics-inspired diner created mainly from recycled and upcycled materials.
    Creative Direction, Exhibition Design, Set Design
    2011
  • Slide
    Branding, interior design creative and illustration for a prohibition-themed bar and club.
    Branding, Illustration, Interior Design
    2011
  • Flock Eco Events
    This elegant identity fronts an eco events company committed to delivering projects in the most socially and environmentally responsible way.
    Branding, User Interface Design, Design
    2011
  • Plum Digital
    Illustration series for cross-media brand application
    Art Direction, Design, Illustration
    2011
  • Logos
    I design logos as part of a broader brand experience. I look at your market and product and create logo designs while also considering how they will work across cross-media promotional material as well as deciding supporting elements such as colour palettes, imagery, tone of voice.
    Branding, Illustration, Typography
    2011
  • Yoga Bodhi
    Identity and cross-media design for a yoga and wellbeing centre in the heart of Bath.
    Branding, User Interface Design, Graphic Design
    2011
All works © Caroline Santos unless otherwise specified.
Please do not reproduce without the expressed written consent of Caroline Santos.
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