Tart Café & Foodstore

2011

Branding, Copywriting, Design

Complete identity and rollout across venue and marketing material

Tart Café & Foodstore
Branding, retail creative and design on and offline
Tart Café & Foodstore in Bristol's bustling Gloucester Road is a contemporary take on the tearoom experience. Run by Jennie and her daughter Ellen, it is based on their love of home-cooking and local produce, their passion for which can't help but come through in the customer experience. They needed a fresh and approachable brand experience with lots of longevity for future applications. The resulting cheeky yet sophisticated branding perfectly complements the interior with a welcoming and playful charm, and is the perfect platform for the vast quantities of home-baked tarts and treats which are consumed daily. From concept and copywriting to packaging, signage, menus, newsletters, loyalty cards, stationery, gift tags, product cards, wrapping paper, website - the list goes on - allowing room and flexibility for Jennie and Ellen to play with the marketing message over time.
Images © Frances Taylor Photography

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